The world of publishing enjoyed a rise in sales in the month of June. But one of the most successful authors of fiction in publishing history, J.K. Rowling, was an exception to that growth.
Last month, sales in print books in fiction overall rose 31.4% in the U.S. from May, according to figures from NPD BookScan. Fiction titles in adult, young adult, and juvenile sectors all seeing similar double-digit growth. However, J.K. Rowling, author of the “Harry Potter” series, by contrast, saw her print book sales in the U.S. rise just 10.9% in June. There has been a remarkably sudden and sharp drop in print sales for Rowling’s books.
Since the first week of June, Rowling has incurred widespread criticism after she began repeatedly expressing contentious views on transgender identity. This is believed to be the reason for this drop. “Harry Potter” film stars Daniel Radcliffe, Emma Watson, and Rupert Grint, “Fantastic Beasts” star Eddie Redmayne, “Harry Potter” and “Fantastic Beasts” screenwriter Steve Kloves, and “Harry Potter” fansites The Leaky Cauldron and MuggleNet have all publicly rebuked Rowling for her stances on trans people. A spokesperson for Rowling’s U.S. publishers did not immediately respond to a request seeking comment on her book sales.