Sway: Unravelling Unconscious Bias by Dr. Pragya Agarwal

Sway by Dr. Pragya Agarwal is a work of non-fiction. The book hit the shelves in April 2020. Sway uncovers the science behind our ‘unintentional’ biases using real-world stories underpinned by scientific theories and research.

You can read more about the book here:

One day while out shopping for my daughter’s new school uniform and shoes, we were laughing and giggling as we wandered through the narrow streets. It had been one of those idyllic afternoons where I had loved every moment I had spent with her. As we went back to the car park, a police officer approached and stopped us. He was armed. He wanted to see my ID and to find out who I was and where I lived. My then nine-year-old looked confused and I could see the fear on her face.’ For the first time, behavioral and data scientist, activist, and writer Dr. Pragya Agarwal unravels the way our implicit or ‘unintentional’ biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities. Sway is a thoroughly researched and comprehensive look at unconscious bias and how it impacts day-to-day life, from job interviews to romantic relationships to saving for retirement. It covers a huge number of sensitive topics – sexism, racism, ageism, homophobia, colorism – with tact, and combines statistics with stories to paint a fuller picture and enhance understanding.

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At a time when partisan political ideologies are taking centre stage, and we struggle to make sense of who we are, who we want to be, and who we will become, it is crucial that we understand why we act the way we do, which means understanding what unconscious bias really is and how it functions within all of us. This book will enable you to reflect and consider the forces that shape us all. And, it will open your eyes to your own biases in a scientific and non-judgmental way. . Sway uncovers the science behind our 'unintentional' biases using real world stories underpinned by scientific theories and research. . #Sway by @drpragyaagarwal is out now on Amazon and bookstores near you!

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Throughout, Pragya clearly delineates theories with a solid grounding in science, answering questions such as: do our roots for prejudice lie in our evolutionary past? What happens in our brains when we are biased? How has bias affected technology? If we don’t know about it, are we really responsible for it? At a time when partisan political ideologies are taking center stage, and we struggle to make sense of who we are and who we want to be, it is crucial that we understand why we act the way we do. This book will enable you to reflect and consider the forces that shape us all, opening your eyes to your own biases in a scientific and non-judgmental way.

About the Author

Dr. Pragya Agarwal is a behavioral and data scientist, and a freelance journalist. As a Senior Academic in US and UK Universities, she held the prestigious Leverhulme Fellowship, following a Ph.D. from the University of Nottingham. She is a two-time TEDx speaker, winner of Diverse Wisdom award from Hay House, and was named as one of the 100 influential women in social enterprise in the UK, and one of 50 people creating change in the UK-India corridor on the High and Mighty list. Pragya has been invited to give keynote talks and workshops around the world and has appeared on several international podcasts, radio and television channels, such as BBC Woman’s Hour, BBC Breakfast, Australian Broadcasting Service, and Canadian Radio. She organized the first-ever TEDxWoman event in the north of the country, and has a podcast called ‘Outside the Boxes’.

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